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credits: Panasonic Panasonic just announced its first ultra-telephoto zoom for the full-frame L-mount system: the Lumix S 100-500mm...

credits: Brightin Star Brightin Star has introduced the 10mm f/5.6 PRO fisheye, a compact manual-focus lens available for Micro Four...

credits: Godox The Godox X3 Pro TTL wireless flash trigger is here, and it is essentially a beefed-up version of the earlier X3 with a...

credits: Canon Canon’s EOS R6 Mark III has been the subject of speculation for what feels like years, but it now looks like the wait is...

What Is Reverse Lens Macro Photography? Normally, your lens is built to focus on subjects a few meters away and beyond. But if you flip that lens around (literally mount it backwards) it works in reverse and suddenly lets you focus on things just a few centimetres from your camera. It is an old trick that photographers have been using for decades, and it is still one of the cheapest ways to try out macro without fancy/expensive gear. How to Do It Use a Reversing Ring (or DIY

credits: Panasonic Panasonic looks to be adding another telephoto zoom to its L-mount lineup, this time a 100-500mm f/5-7.1. The lens is...

credits: Viltrox Viltrox has closed out their lightweight Air Series with the launch of two new autofocus lenses: the AF 9mm f/2.8 Air...

credits: Sony There is finally some news on the long-awaited Sony A7 V. According to several reliable sources, the new full-frame camera...

credits: SongRaw SongRaw, a relatively new lens maker out of China, has announced its second lens: the AF 85mm f/1.2 Moonlit. The company...

credits: PRC Pattern Recognition Company (PRC) rolled out Excire Search 2026, the newest version of its Lightroom Classic plugin that...

photo by: @kam_visions Let’s Analyse this Image: Composition & Framing What works well: The symmetry is great. The tunnel naturally funnels your eye right into the distance, and the centred perspective makes it really powerful. The leading lines are also very strong, they basically start at the corners of the photo and all converge toward the middle, which pulls you right in. The lines on the roof (the cables, lights etc.) also add a ton to the depth, because they continue to

credits: Venus Optics Venus Optics has officially announced the Laowa 180mm f/4.5 APO CA-Dreamer 1.5X, its first tele-macro lens. It’s...

credits: Evoto AI Evoto AI held its first brand event, Evoto One, where it announced a broad expansion of its editing tools. The company,...

credits: 7Artisans 7Artisans officially launched the AF 24mm f/1.8, a new wide-angle prime for Nikon Z and Leica L-mount cameras. The...

credits: TTArtisan TTArtisan has added a small but practical accessory to their lineup, a 35mm optical viewfinder. Instead of relying on...

What Is Prisming Photography? Prisming is when you shoot through a prism or another piece of glass to bend, distort, or reflect light into your photo. By holding a prism in front of your lens, you can add flares, rainbows, reflections, or even duplicate parts of your subject and all this straight in-camera. You are basically using optics to get results you can’t normally achieve. Portrait photographers love it for dreamy effects, but it works just as well for landscapes, stil

credits: LaCie LaCie has added a new model to their Rugged lineup with the Rugged SSD4, a portable drive meant for people who need...

credits: Sirui Sirui has officially announced the new Aurora 35mm f/1.4, making it the second lens in a series of lightweight, fast...

credits: Pentax Rumours are swirling that Pentax could finally roll out the long-awaited K-1 Mark III. Word is that the official...

credits: AstrHori AstrHori has introduced a new 18mm f/5.6 pancake shift lens for APS-C mirrorless cameras. The lens is available for...

credits: Sony Sony has added two new CFexpress 4.0 Type A Tough memory cards to their lineup, this time meant for photographers and...