Adobe’s AI Assistant Is Here

credits: Adobe

Adobe’s promised creative agent, or agentic AI, is here. Powered by Adobe Firefly, the new assistant is designed to take care of repetitive editing and organisational tasks through simple text prompts. Rather than making creative decisions for you, Adobe says the AI is there to handle the more routine parts of the workflow while leaving the final creative choices in the hands of photographers, designers, and editors.

In Photoshop, you can ask the AI Assistant to do things like remove backgrounds from a batch of photos, resize multiple images, or carry out other repetitive edits that would normally have to be done one by one. In Premiere Pro, it can import footage, organise clips into bins, rename files, identify interview questions within video clips, and help speed up the early stages of an edit.

Adobe also says the assistant can walk users through more advanced editing techniques step by step, which could make it a useful learning tool for photographers and creators who are still getting familiar with Photoshop. Adobe’s AI Assistant is available now for Premiere Pro, Photoshop, Illustrator, InDesign, and Frame.io.