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credits: Leicarumors According to current rumours, Leica is preparing to announce the long-anticipated M EV1 on October 23, marking a major shift for the M lineup, the company’s first model to drop the traditional rangefinder entirely in favour of an electronic viewfinder. It is a significant move for Leica, given that the rangefinder has been central to the M system for over 70 years. The name has been the subject of speculation for months, with earlier leaks suggesting “M-V

credits: Viltrox Viltrox has kicked off a new series of fast and affordable full-frame prime lenses called Evo, starting with the AF 85mm f/2 Evo for Sony E-mount cameras. The company describes the new lens as a reimagining of the classic portrait focal length. Inside, it features 10 elements in 8 groups, including two extra-low dispersion and two high-refractive index elements to reduce chromatic aberration and maintain sharpness across the frame. The nine-blade aperture and

credits: TTArtisan TTArtisan has released a new silver version of its AF 75mm f/2 full-frame lens, available for Sony E, Nikon Z, and L-mount cameras. It is the same lens as the original black version, just with a fresh silver finish that pairs nicely with retro-style mirrorless bodies. The 75mm focal length has long been a favourite for portraits, offering flattering compression and natural perspective, and with an f/2 aperture, it is capable of nice subject separation. Insi

credits: Panasonic Panasonic just announced an optional firmware update for the Lumix S5 II and S5 IIX that adds a range of tools for photographers who work in high-volume environments, like school portraits, team photos, or other bulk photography setups. The company first introduced its volume photography system last year, which added support for Opticon Bluetooth barcode and QR code scanners to embed subject IDs directly into image files. This new update builds on that foun

credits: 7Artisans 7Artisans officially released the AF 35mm f/1.8, a compact autofocus prime made for both photographers and videographers. It is the company’s first 35mm lens with autofocus, joining the lineup alongside the older manual 35mm f/1.4. Inside, it is built with 11 elements in 8 groups, including two aspherical, two high-refractive, and one low-dispersion element to keep images sharp and clean. The f/1.8 aperture makes it a practical option for low light, while t

credits: Panasonic Panasonic has a few pieces of news this week, starting with the return of its “Titanium Gold” Lumix S9, which was first shown off back in May as a Japan-only release and is now coming to the U.S. and Europe. The special edition gives the mirrorless camera a new look, with a warm gold body and a brown leatherette grip. It ships with a matching Lumix S 18–40mm f/4.5–6.3 kit lens and keeps the same internals as the standard S9, including a 24.2-megapixel full-

credits: Viltrox Viltrox has announced the AF 50mm f/1.4 Pro, a fast standard prime lens built for full-frame Sony E mirrorless cameras. The lens uses a fairly complex optical formula with 15 elements in 11 groups, including three extra-low dispersion elements, one aspherical element, and eight high-refractive index lenses. This setup helps control colour fringing and distortion while keeping images sharp across the frame. With a wide f/1.4 aperture, it is capable of handling

credits: VSCO VSCO is stepping further into AI-powered editing with something they are calling AI Lab, a new set of tools built to make photo editing faster and more intuitive inside the VSCO app. The first tool to launch is called Remove, which lets you erase unwanted objects from your shots using simple Brush, Tap, or Lasso selections. Another tool, Upscale, is on the way and will let users boost resolution and sharpen details without throwing off colours or textures. At th

credits: Laowa Laowa has announced its long-awaited 200mm f/2 AF FF C-Dreamer, a fast telephoto prime built for full-frame mirrorless cameras. The lens comes in Sony E, Nikon Z, and Canon EF mounts, though not RF, since Canon still blocks third-party autofocus lenses for its mirrorless system. The EF model can still be adapted for EOS R cameras with an EF-RF adapter, so Canon shooters are not left out. The lens design includes 11 elements in nine groups, built to minimise chr

credits: Fujifilm Fujifilm just unveiled the Instax mini LiPlay+, the latest addition to its hybrid instant camera lineup. This new model builds on the original 2019 LiPlay and adds several updates, including a redesigned body, improved audio features, and for the first time, dual cameras. Like its predecessor, the LiPlay+ allows you to record short three-second audio clips that can be linked to prints via QR codes. Fujifilm has also expanded on that idea with a new Instax So

credits: Panasonic Panasonic quietly ‘‘teased’’ an upcoming Lumix camera announcement set for next Friday, October 17, though the teaser didn’t stay public for long. The company briefly posted a YouTube Live placeholder titled “Lumix Online Stream Oct 17 2025” before quickly making it private, likely after realising it went up a bit too early. Still, the damage was done. Fans spotted it right away, and since Panasonic usually only does livestreams for new product launches, it

credits: Sirui Sirui has officially announced the Aurora 35mm f/1.4, a fast full-frame prime lens made for Sony E, Nikon Z, Fujifilm X, and L-mount cameras. It is built with 16 elements in 11 groups, designed to keep images sharp and clean while minimising distortion and flare. The bright f/1.4 aperture makes it great for low-light shooting and creating shallow depth of field, while the 13-blade diaphragm helps produce smooth, round bokeh. Autofocus runs on a quiet STM motor,

credits: Skylum Skylum has released Luminar Mobile 2.0 for Android, giving photographers a much more capable, mobile, editing experience....

credits: Snappr Snappr, often described as the “Uber for photographers,” is coming to Europe after raising $28 million in Series B...

credits: PolarPro PolarPro released the Center Split Filter, a new effects filter designed to create a split-field look directly...

credits: Flashback Flashback, the Australian company known for its “non-disposable digital disposable cameras,” has launched the ONE35...

credits: Cyme Peakto 2.5, the latest update of Cyme’s AI-powered photo management app for macOS, is here. The big new feature turns a...

credits: LightPix Labs LightPix Labs has announced the FlashQ FM2, a compact wireless flash inspired by the Contax TLA200 from the 80s,...

credits: Fujifilm It looks like Fujifilm is preparing to unveil the X-T30 III later this month, likely on October 23rd, alongside a new...

credits: Tamron Tamron is bringing its updated 70-180mm f/2.8 Di III VC VXD G2 lens to the Nikon Z mount, rounding out the company’s...

mockup by Leicarumors Fresh leaks about Leica’s upcoming M EV1 camera have popped up. According to multiple reliable sources, it is...

credits: Biwin Biwin has released the Amber CB500, the first CFexpress Type B card to officially earn VPG800 certification from the...

credits: Sony Sony has officially announced a new “Be Alpha” event in Barcelona for October 16, 2025, and as history shows that means big...

credits: OM-System When OM System released the OM-3 earlier this year, it made a big deal about giving photographers more control over...

credits: Leica It looks like Leica’s fall lineup is starting to come into focus. According to both Leicarumors and Photorumors, the...

credits: Lomography Lomography has added a new option to its lineup of experimental colour films with the release of LomoChrome...

credits: Lexar Lexar’s new gold and silver metal 1TB SD cards are now available, after they were first revealed at NAB this past April....

credits: Sony Sony has introduced the FE 100mm f/2.8 Macro G Master OSS, its first G Master lens built specifically for macro...

credits: Kase Kase, the company better known for its filters, has just announced a new 85mm f/1.4 prime lens. It is designed for...

credits: Analogue The aF-1 is a new 35mm film point-and-shoot from Amsterdam design studio Analogue. Scheduled for release in early 2026,...

credits: Sony Sony just pulled the curtain back on a pretty wild new sensor, the IMX927. It is a square, backside-illuminated stacked...

credits: 7Artisans 7Artisans has announced a new lens, the AF 10mm f/2.8, an autofocus ultra-wide prime made for APS-C mirrorless...

credits: Canon If you are shooting with a Canon EOS R camera and ProGrade SD cards, there is a small but important update you will want...

credits: TTArtisan TTArtisan’s compact AF 40mm f/2 lens, previously released for Sony E and Nikon Z, is now officially available for...

credits: Canon Canon looks like it isn’t quite done for the year. After September’s round of announcements: the EOS C50 cinema camera,...

credits: Manual Manual, the New York City brand best known for their disposable and reusable film cameras, has taken a step into digital...

credits: Nikon Nikon has had to pull the plug on one of the Z6 III’s headline features after a serious problem came up. The big firmware...

credits: Panasonic Panasonic just announced its first ultra-telephoto zoom for the full-frame L-mount system: the Lumix S 100-500mm...

credits: Brightin Star Brightin Star has introduced the 10mm f/5.6 PRO fisheye, a compact manual-focus lens available for Micro Four...

credits: Godox The Godox X3 Pro TTL wireless flash trigger is here, and it is essentially a beefed-up version of the earlier X3 with a...

credits: Canon Canon’s EOS R6 Mark III has been the subject of speculation for what feels like years, but it now looks like the wait is...

credits: Panasonic Panasonic looks to be adding another telephoto zoom to its L-mount lineup, this time a 100-500mm f/5-7.1. The lens is...