All Articles

Sony has reportedly made a major offer to acquire Tamron, one of Japan’s largest lens manufacturers and the company behind more than 20 lenses for Sony’s E-mount mirrorless system. According to an exclusive report from Japanese publication Diamond, Sony Group has offered 200 billion yen to buy Tamron outright. At current exchange rates, that is roughly $1.2 billion USD. From Sony’s perspective, there are plenty of reasons why the deal would make sense. Tamron has become one o

photo by: @walterleung Let’s Analyse this Photo Composition & Framing What works well: The street pretty much runs perfectly through the centre, creating a very strong vanishing point that naturally pulls your eye all the way in. The person with the umbrella is placed exactly in the middle of that central corridor + the empty wet road surrounding them isolates them → all this immediately establishes them as the main subject. The rows of market stalls on both sides work like l

The 7Artisans AF 10mm f/2.5 MAX was originally expected to launch on July 28, but despite that date coming and going, the company has yet to officially announce the lens. While there has been no explanation for the delay, several leaks have surfaced over the past couple days, giving us a fairly good idea of what to expect once it finally arrives. The upcoming lens is expected to be a full-frame autofocus fisheye with an ultra-wide 10mm focal length and a bright f/2.5 maximum

Venus Optics has announced the new Aksen Ultra Macro Series, introducing two full-frame macro zoom lenses that push magnification well beyond what most photographers are used to. The lineup includes the Aksen 45mm f/2.8 1–5x Ultra Macro APO and the Aksen 17.5mm f/1.7 5–10x Ultra Macro APO, with the latter being the first commercially available 5-10x ultra macro zoom lens. Both lenses are designed for extreme close-up photography, but one of their biggest selling points is tha

The Panasonic Lumix S9 arrived in mid-2024 as one of the most talked-about full-frame mirrorless cameras in years. Positioned as a deliberately stripped-down, social-media-first alternative to the larger S5 II, it packs the same 24.2-megapixel full-frame sensor and strong video engine into a rangefinder-style body that is dramatically smaller and lighter. Available in multiple colors and priced aggressively around $1,499 / £1,499 body-only at launch, the S9 targets content cr

credits: Mitakon Zhongyi Mitakon Zhongyi’s new Pittura 30mm f/2.4 lens is here, giving Fujifilm GFX and Hasselblad XCD photographers another wide-angle option. The lens is designed specifically for medium format cameras and offers an 84.5° angle of view, roughly equivalent to a 24mm lens on full frame. Despite covering such a large image circle, it is still fairly compact, measuring 81 × 80mm for the GFX version and 73 × 84mm for the XCD version, with a weight of around 550g.

credits: Canon Even though the current temperatures make autumn feel a long way off, September, traditionally one of the busiest months of the year for camera announcements, is now just around the corner. Canon is widely expected to introduce several new products ahead of the holiday shopping season, and recent rumours are beginning to paint a clearer picture of what could be on the way. At the moment, Canon has three registered but still unannounced cameras, DS126947, DS1269

credits: Fujifilm Fujifilm’s long-rumoured XF 400mm telephoto lens now looks to be almost certain. According to multiple sources, the company is getting ready to unveil a new XF 400mm prime alongside the Fujifilm X-T6, giving X-mount photographers another high-end telephoto option. Fujifilm has been expected to launch two new lenses with the X-T6 for quite some time. One is almost certainly the XF 50-140mm f/2.8 MK II, while the second was only known to be a telephoto prime.

credits: Sony Sony has reportedly made a major offer to buy Tamron, one of Japan’s biggest lens manufacturers and one of Sony’s closest partners in the camera industry. According to an exclusive report from Japanese outlet Diamond, Sony has offered around 200 billion yen (roughly $1.2 billion USD) to acquire the company outright. Nothing has been officially confirmed yet, but the report has gained credibility because Sony has already been closely tied to Tamron for years. Unt

credits: Canon According to the latest rumours, Canon is preparing to announce a new photography-focused PowerShot in September 2026, and the most interesting claim is that the camera will feature a zoom lens with a maximum aperture wider than f/2 throughout the entire zoom range. If that proves accurate, it would be a significant step forward for a compact camera. For comparison, the PowerShot G7 X Mark III offers an f/1.8-2.8 lens, while the newer PowerShot V1 is limited to

credits: Tamron Tamron has released a new firmware update for its 25-200mm f/2.8-5.6 Di III VXD G2, and it brings a pretty unusual improvement. While lens firmware updates normally focus on things like autofocus performance or compatibility, Firmware Version 3.00 actually makes the lens much better at close-up photography at the wider end of the zoom range. With the update installed, the lens now reaches 1:2 (half-macro) magnification from 25mm to 70mm, while the 35-50mm rang

credits: Adobe The latest version of Adobe Camera Raw, 18.4.1, started rolling out a few weeks ago, but it quietly introduced a feature that people have only just discovered, and they are going crazy over it. The update adds the ability to display the autofocus point that was used when a photo was taken, making it much easier to figure out whether a missed shot was caused by the camera’s autofocus system or simply by you placing the focus point in the wrong area. In Adobe Cam

credits: Fujifilm New rumours suggest Fujifilm could unveil the long-awaited X-T6 at Fujikina Paris, which takes place September 4-6. According to the latest reports, the camera will feature a new 40MP partially stacked X-Trans 6 APS-C sensor paired with the X-Processor 6, promising faster readout speeds and improved image quality. The revised processing pipeline is also said to deliver better signal-to-noise performance, resulting in cleaner high-ISO photos and improved deta

credits: Meike/Fujifilm After a brief delay, the Meike AF 85mm f/1.8 for Fujifilm GFX is officially here, giving GFX users one of the first third-party autofocus prime lenses built specifically for the system. One of the biggest highlights is its size and weight. At 406g, it is almost half the weight of Fujifilm’s own GF 80mm f/1.7 R WR, which comes in at 795g. That is quite a noticeable difference on a medium format camera, especially when carrying the camera around all day.

credits: Canon Canon has released new firmware updates for both the EOS R6 V and EOS R6 Mark III, with the EOS R6 V receiving one of its most anticipated features, external flash support. The updates also add support for the BR-E2 Wireless Remote Controller, introduce a grid overlay during video recording, expand autofocus functionality on the R6 Mark III, and include a number of bug fixes and general stability improvements. The biggest addition is, without question, flash co

credits: Viltrox As expected, Viltrox has officially announced its first lenses for the Micro Four Thirds system. After months of rumours, the company has confirmed that its lightweight AF 25mm f/1.7 Air and AF 35mm f/1.7 Air primes are coming to the platform, marking Viltrox’s first step into the Micro Four Thirds ecosystem. The announcement was made in China, with a global launch expected very soon. Interestingly, while these are Viltrox’s first MFT lenses, the company has

credits: Sigma/Sony Sigma has released a new round of firmware updates for 13 Sony E-mount lenses, addressing a display issue that could affect the Sony A7 V. According to Sigma, the bug could, in rare cases, cause the display on the camera to go black and freeze while shooting. Aside from fixing this issue, the company says there are no other changes included in the latest firmware. The update covers several lenses from Sigma’s Contemporary I-Series, including the 17mm f/4,

credits: Light Lens Lab Light Lens Lab just revealed another ambitious project, this time giving a first look at a brand-new analog film camera that is currently in the very early stages of development. The company is already well known for recreating rare and expensive classic lenses, but in recent months it has also confirmed work on a new black-and-white film emulsion and peel-apart film, a film camera now seems like the next logical step. The company shared a short teaser

credits: Perla Mostra Newly formed company Pearla Mostra has announced Pearla Revela, a new non-destructive editor for photos and videos that runs on iPhone, iPad, and Mac. The app combines photo organisation, RAW processing, colour editing, compositing, search, and export tools into a single workspace. According to the company, it is the first professional photo and video editing platform built for Apple’s ecosystem that offers the same experience across all three devices, w

credits: Megadap Back in March, I reported on the Megadap M2RF when it was first announced, but at the time there was no official pricing or release date. That has now changed. Megadap has confirmed that the world’s first autofocus adapter for mounting Leica M-mount lenses on Canon RF cameras will retail for $500 and is expected to begin shipping in early August. The adapter stands out because it brings autofocus to fully manual Leica M lenses without requiring any modificati

credits: Viltrox Viltrox could be getting ready to enter the Micro Four Thirds market. Rumors about the company releasing lenses for the system have been circulating for months, and an official teaser posted on Viltrox’s Chinese social media now suggests an announcement is scheduled for July 23. Adding to the speculation, Viltrox’s official Reddit account also joined the conversation with a short post saying, “Something new coming soon,” followed by a fire and salute emoji. W

credits: Peak Design Peak Design has unveiled the Field Bracket, a new modular L-bracket system that wants to solve some of the long-standing drawbacks of traditional L-brackets. These accessories have long been popular with photographers because they make it quick and easy to change between landscape and portrait orientation on a tripod without having to reposition the tripod head. According to Peak Design, however, the basic L-bracket design has changed very little over the

credits: Canon Rumours of a new Canon APS-C camera with a stacked sensor just won’t go away. Over the past few years, reports have repeatedly suggested that Canon has been developing a high-end APS-C model featuring the faster sensor technology already found in cameras like the EOS R1 and EOS R5 Mark II. While stacked sensors have become increasingly common in Canon’s flagship full-frame lineup, the company’s APS-C cameras have yet to receive the same treatment. According to

credits: NiSi NiSi’s new ultra wide 16mm f/2.8 ASPH lens for Fujifilm GFX and Hasselblad XCD medium format cameras is here. With a full-frame equivalent focal length of roughly 12.6mm and a 118-degree field of view, it is one of the widest native lenses currently available for these systems. Built for today’s 100MP medium format sensors, the lens is designed to deliver high resolution across the frame while remaining relatively compact, measuring 108mm in length and weighing