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credits: WhiteWall WhiteWall just made life easier for photographers and artists with a new Shopify integration that fully automates...

credits: Keks Keks Camera just dropped the M-Meter, a hot shoe light meter made for Leica M cameras without built-in metering—perfect for...

credits: Thypoch Thypoch, the newer Chinese lens maker, is getting rid of its auto-locking infinity switch after photographers kept...

credits: Fujifilm Fujifilm just dropped a teaser for its next X Summit, happening March 20 in Prague, Czechia. As always, there will be...

credits: Realme Realme showed off a new concept phone at MWC Barcelona—the Ultra, a smartphone with interchangeable lenses. It uses...

credits: Samyang/Schneider In a surprise team-up, German optics company Schneider-Kreuznach and Samyang just announced their first lens...

credits: Vanguard Vanguard just announced the LVL Universal Tripod Leveling System, a set of five leveling bases that fit almost any...

At CP+ 2025, Sigma’s CEO Kazuto Yamaki casually dropped some big news: a new version of the 35mm f/1.2 DG DN Art lens is in the works. No...

credits: Xiaomi Just ahead of MWC 2025, Xiaomi showed off its Modular Optical System—a magnetically attached lens module that snaps onto...

credits: L-Mount Alliance At CP+ 2025, Kaoru Mokunaka, Leica’s Chief Representative for Japan, confirmed that the L-Mount Alliance is...

credits: Leica AG 100 years ago, on March 1, 1925, Leica unveiled the Leica I at the Leipzig Spring Fair, forever changing photography....

credits Viltrox Viltrox just dropped a new budget-friendly lens, the AF 25mm f/1.7 Air APS-C, as part of its lightweight Air...