Polaroid’s Brand New Flip Camera

credits: Polaroid

Polaroid just dropped the Polaroid Flip, their latest instant camera that’s all about making analog photography feel simple, fun, and a little futuristic. It’s got a flippable lid that protects the lens and gives the camera its signature look, and inside you’ll find their most powerful flash yet—strong enough to light a subject up to 4 meters away. Handy for night shots or dim lighting in general.

It uses a four-lens rotary system that automatically switches based on how far your subject is—so you don’t have to think about focus. Close-up selfies or sweeping landscapes? It should all be covered. Focus is powered by old-school sonar, meaning it works even in total darkness. There’s also a little LED in the viewfinder that warns you if something’s too dark, too bright, or too close, the aim here being not to waste film

There’s a display for settings, smartphone app control, USB-C charging, and support for i-Type and 600 film. Pricing is at $199.99 in the U.S./€219 in Europe and it ships April 29th.

You can see full details on Polaroid’s website here