Lomography’s New 35mm Film Camera

credits: Lomography

Lomography has released a new Simple Use Reloadable Film Camera that comes preloaded with its LomoChrome Classicolor film, an ISO 200 colour film the company introduced last October. The film is designed to produce realistic colours that still feel ‘‘distinctly analog’’. According to Lomography, the stock delivers natural skin tones and warm colours that pop a bit more, while cooler tones like blues and greens stay more restrained.

The camera itself looks almost identical to a classic disposable film camera, but it is not meant to be thrown away after one roll. As the name suggests, it is designed to be reused, once the film is finished, you simply load another roll and keep shooting. The compact 35mm camera uses a fixed 31mm lens with an f/9 aperture and a single shutter speed of 1/120 second, so it is about as simple as it gets. There is also a built-in flash, which can be paired with colour gel filters, and the camera runs on a single AA battery.

This new version becomes the latest addition to Lomography’s long-running Simple Use Reloadable line, which first appeared back in 2017 and has since expanded with a variety of film combinations. Like previous versions, the camera also works with Lomography’s Analogue Aqua Underwater Case, which allows it to be used underwater. The Lomography Simple Use Reloadable Film Camera LomoChrome Classicolor is available for $27.90 and comes preloaded with a 27-shot roll of the film. Extra rolls of Lomography 35mm film start at $11.90, although the camera obviously works with any standard 35mm film.