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credits: Hasselblad Hasselblad has officially unveiled the X2D II 100C, its newest medium format flagship, and it finally delivers some...

credits: ProGrade ProGrade Digital has rolled out a hefty new addition to its PG10 External SSD lineup, a 16TB version that now holds the...

credits: Mitakon Zhong Yi Optics has introduced a new addition to their Mitakon lineup, the 55mm f/2.8 1–5x Macro lens, for photographers...

credits: Sigma Sigma doesn’t seem to be slowing down anytime soon. After very recently announcing the 200mm f/2 DG OS Sports and the 12mm...

credits: Godox Godox refreshed their mid-range portable strobe with the new AD400Pro II, slotting it between the pocketable AD200Pro II...

credits: TTArtisan TTArtisan has added a new ultra-wide option to its lineup with the 14mm f/2.8 ASPH, a fully manual prime built for...

credits: Nikon Word is spreading that Nikon will release a new version of its Z 24-70mm f/2.8 S lens. The original, released back in...

credits: RIcoh Ricoh has officially announced the long-awaited GR IV compact camera. At first glance, the design looks familiar to the...

credits: Hasselblad A leaked press release has given us an early look at Hasselblad’s long rumoured X2D II 100C medium format camera and...

credits: Sigma Sigma has added another fast APS-C prime to its lineup with the new 12mm f/1.4 DC | Contemporary. It’s now the widest...

credits: Maven Maven Filters has kicked off the third wave of its magnetic filter system on Kickstarter. The lineup first showed up in...

credits: Sigma After months of leaks and speculation, Sigma has finally confirmed what many expected: the company is releasing a 200mm...