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credits: Tamron Tamron just shared some big plans for the near future, and it looks like photographers have a lot to look forward to. In...

Canon’s been known to dream big with lenses, but their latest patent might be their wildest yet. According to Canon Rumors, a new filing...

credits: WhiteWall WhiteWall just rolled out a new feature called SuperResolution, and if you’ve ever wished your low-res photos could...

credits: Leica To celebrate its 100th anniversary, Leica is dropping a super-exclusive New York-themed edition of the M11 on May 3....

credits: Social Agent A new app called Social Agent is gearing up to make booking a photographer or videographer as easy and fast as...

credits: Sony Sony might be looking to spin off its semiconductor business, Sony Semiconductor Solutions (SSS), as an independent...

New details of the DJI Mavic 4 Pro just leaked, and this time it’s packed with wild upgrades. The big news is the new Hasselblad 4/3 CMOS...

credits: DJI After years of shaping the skies, the DJI Phantom series is being laid to rest. As of June 1, 2025, DJI will end official...

credits: Canon Canon just revealed the RF 75-300mm f/4-5.6, and while it’s not breaking new ground optically, it fills an important gap...

credits: 7 Artisans TTArtisan just dropped a pretty wild new lens: the 35mm T2.1 Cine Dual-Bokeh. It’s a full-frame cinema prime that...

credits: 7 Artisans 7Artisans released their new 35mm f/1.4 AF Lens for Fujifilm X-mount, and it’s looking like a great pick for street...

credits: Vilitrox Viltrox just dropped the Vintage Z1, a tiny retro-styled flash that looks old-school but packs serious modern power....