Manual’s New Digital Camera

credits: Manual

Manual, the New York City brand best known for their disposable and reusable film cameras, has taken a step into digital with the launch of the Holo, a point-and-shoot with an early 2000s inspired look. The camera comes in four translucent colours, clear, green, pink, and blue, and is meant to tap into the compact camera revival that has been happening in recent years.

On paper, the Holo claims a 50-megapixel sensor, but the details stop there. The built-in zoom lens is marked 4–22.2mm, which likely works out to something around a 24mm equivalent at the wide end, given the tiny sensor inside. It only shoots JPEGs, video maxes out at 1080p, and the flash is just a simple LED. You do get a few extras like a 16x digital zoom, some basic anti-shake, 2.8-inch rear screen and a microSD slot. A 32GB card is included, along with a wrist strap, dust bag, and USB-C charger.

But the Holo is not really about specs, Manual founder Malcom Dia put it pretty plainly, saying the Holo was made as “a tool for play, where imperfection becomes art.” The Manual Holo is priced at $95.

You can see full details on Manual’s website here