credits: SG-Image SG-Image, a relatively new Chinese lens maker that has mostly been active in Asia so far, just launched a new AF 85mm f/1.8 STM lens for Sony E-mount. There are also signs that a Z-mount version might be on the way. The lens uses an optical design of 11 elements in 9 groups, including three high-refractive index elements and one low-dispersion element to help control colour fringing. It uses an eight-blade aperture, which should give backgrounds a nice round
credits: Fujifilm Fujifilm is launching a new camera and lens this week and has started teasing the announcement with a short video across its social media channels. The clip doesn’t give too much away, but it does show the outlines of what looks like the X-T30 III along with a new XC 13–33mm f/3.5–6.3 OIS kit lens. Both are expected to be officially unveiled on October 23, though it is not clear yet if Fujifilm plans to hold a livestream for the reveal. The teaser at least c
credits: Leicarumors According to current rumours, Leica is preparing to announce the long-anticipated M EV1 on October 23, marking a major shift for the M lineup, the company’s first model to drop the traditional rangefinder entirely in favour of an electronic viewfinder. It is a significant move for Leica, given that the rangefinder has been central to the M system for over 70 years. The name has been the subject of speculation for months, with earlier leaks suggesting “M-V