Lenovo Debuts It’s First Compact Camera

credits: Lenovo

Lenovo, the tech giant best known for its laptops and tablets, just announced their first compact camera: The Lenovo C55, and it’s about as budget-friendly as they come (around $69). The C55 isn’t trying to compete with your mirrorless camera or even your smartphone. Instead, it’s a, entry-level option that focuses on accessibility and ease of use. It’s built around a tiny Type 1/3 Sony sensor (supposedly 64 megapixels) paired with a fixed lens. Lenovo doesn’t get too specific about the sensor itself, and at this price point, it’s likely something older or possibly even a lower-res chip with upscaling. It can record 4K video and includes a few digital filters and effects you can cycle through using a top-mounted dial.

There’s a 2.8-inch fixed screen on the back, and no electronic viewfinder, which isn’t surprising for a camera under $70. But interestingly, Lenovo did include a small front-facing mirror to help frame shots if you’re filming yourself. The standout feature, though, is the built-in circular LED ring light around the lens. Lenovo claims it offers high-quality fill lighting, though they haven’t shared details on its brightness or settings.

As far as zoom goes, the camera relies entirely on digital zoom — up to 18x — which, realistically, is going to result in some pretty soft images. But again, the C55 isn’t about high-end image quality. It’s about having a simple, dedicated device for shooting without relying on a smartphone. For now, it looks like the camera is only launching in China, however an international launch may be in the cards soon, according to experts.

You can see full details on techblog’s website here