7Artisans Teases Upcoming Lens

credits: 7Artisans

7Artisans started teasing its next lens, posting a silhouetted shot of it along with three clues: 1. large aperture for stunning bokeh, 2. portrait focal length for beautiful detail, 3. precision focus for total creative control. Taken together, the hints point toward a classic portrait prime, most likely something in the 85mm range if it is full-frame, paired with an aperture faster than f/1.8. An f/1.4 (or even wider) which would match the kind of shallow-depth-of-field look the company is hinting at.

To stir the pot even more, 7Artisans also turned the reveal into a small guessing game on Instagram, where people can try to identify the lens based on the clues and teaser photo. Four lucky participants will be picked at random to receive some exclusive merch, with winners announced on December 16th.

The phrasing around ‘precision focus’ suggests this might be a manual-focus lens, especially if 7Artisans plans to release it across multiple mounts. Fast primes are harder and more expensive to engineer with autofocus, so going manual would make sense and would also separate the lens from the brand’s existing AF 85mm f/1.8 for Sony E-mount. That lens already covers the budget autofocus portrait niche, but its f/1.8 aperture leaves a gap for something faster and more character-driven. Past that, 7Artisans hasn’t shared any specific specs, no optical diagram, no mount list, not even a release window.

You can see the teaser/guessing game on 7Artisans’ Instagram page here