The New Reto Pano 35mm Film Camera

credits: Reto

Reto is back with another throwback creation: the new Reto Pano 35mm Film Camera. This Camera brings something genuinely clever to the world of budget analog photography: a mid-roll switch between standard and panoramic formats. For $35, this tiny camera lets you flick a dial and jump from regular 35mm shots to a wide, cinematic 35x14.9mm crop, all without swapping film or slowing down.

Under the hood (/plastic shell), the Reto Pano features a fixed 22mm f/9.5 lens, giving you an ultra-wide angle right out of the gate. The lens is made from optical-grade two-element acrylic, so nothing fancy, but surprisingly capable for the price and it’s paired with a 1/100s shutter. There’s no exposure control, of course, but you do get a built-in flash and a manual film advance, all powered by a single AAA battery. It even has a built-in lens cover to keep things protected in your bag.

At 93 grams and about the size of a deck of cards, the Reto Pano is built for travel, walking around, and spontaneous fun. It comes in five colors — translucent black and white, mint, metallic pink, and silver — and nails that early-2000s point-and-shoot vibe with a touch of TikTok-era vibes. The Reto Pano 35mm is available for $35 (strap included), but you’ll have to bring your own film and battery.

You can see full details and sample shots on Reto’s website here