The Latest Hasselblad Rumours

credits: Hasselblad

Hasselblad had a big year in 2025, largely thanks to the success of the X2D II 100C. The camera did not just look good on paper, it picked up a lot of attention online and even managed to top sales charts in places like Japan, which is pretty unusual for a medium format system. At the same time, the long-running rumours about a mirrorless camera from DJI, Hasselblad’s parent company, are starting to pop up again. Some of those ideas range from a medium format DJI camera (which would be kind of a strange move) to a more realistic L-Mount mirrorless system. With DJI facing major restrictions in the US drone market, it would not be surprising to see the company put more focus on traditional cameras.

On the sensor side, there are reports that Sony has developed a new 180-megapixel medium format sensor, which would likely end up in new Hasselblad cameras. The current 100MP sensor used in models like the X2D II has been around for a while now, so an update feels overdue. A jump to 180MP might sound like a lot, but it is not that far-fetched. Canon and Phase One have already entered similar territory, and with resolution steadily increasing across the board, this seems more like the next step than anything unusual.

As for where that sensor could actually show up, it probably won’t be anytime soon in the X2D line, especially given how new and successful the current camera still is. A more likely option would be a new generation body, something like an X3D, or possibly an update to the 907X system with a new digital back. There are already hints that the CFV 100C could be refreshed with features like improved autofocus and better dynamic range. More advanced features, like LiDAR, would likely stay tied to the main X system, keeping a clearer split between a studio-focused setup and a more portable, all-in-one camera.