The Latest Fujifilm Teaser

credits: Fujifilm

Fujifilm is launching a new camera and lens this week and has started teasing the announcement with a short video across its social media channels. The clip doesn’t give too much away, but it does show the outlines of what looks like the X-T30 III along with a new XC 13–33mm f/3.5–6.3 OIS kit lens. Both are expected to be officially unveiled on October 23, though it is not clear yet if Fujifilm plans to hold a livestream for the reveal. The teaser at least confirms one popular rumour, the new model will feature a film simulation dial instead of the standard mode dial, much like the X-T30 II.

In terms of what is inside, it sounds like the camera will stick with the familiar 26.1-megapixel X-Trans CMOS sensor, but this time paired with Fujifilm’s newer fifth-generation processor. That should mean faster autofocus, better image processing, and cleaner results in low light. The X-T30 III could end up filling the gap between the X-M5 and X-T50, and might even serve as a follow-up to the discontinued X-S20. What is still unclear is whether Fujifilm will bring in-body image stabilisation to this model, something a lot of people are hoping for.

As for price, nothing is official yet, but it will likely land somewhere between the $1040/€899 X-M5 and the $1472/€1,269 X-T50. Aside from a few tweaks, most of the specs are expected to stay pretty close to the previous version. We will find out for sure when the full announcement drops on October 23.

You can see Fujifilm’s teaser video on Instagram here