Snappr Is Coming To Europe

credits: Snappr

Snappr, often described as the “Uber for photographers,” is coming to Europe after raising $28 million in Series B funding. The company already operates in the U.S. and Australia, and now plans to expand into several European markets while adding support for French, Italian, Spanish, German, and Dutch. Founded in Australia in 2016, Snappr connects clients with photographers for everything from corporate and real estate shoots to portraits and family sessions, all bookable through its app or website.

The platform promises quick access to photographers, sometimes even on short notice, which has made it appealing to both consumers and major companies such as DoorDash, Redfin, and Instacart. For photographers, the platform offers steady work and simple scheduling, though not everyone is happy with the pay rates, some photographers argue they are below industry standards, while others view it as an easy way to fill slow periods between other jobs.

Snappr has also begun experimenting with AI-assisted imagery, giving clients the option to generate or enhance photos while still involving a human photographer in the process. CEO Matt Schiller says this “creator-in-the-loop” approach ensures the images still meet professional standards. How well the model translates to this new market remains to be seen, but we will find out soon enough once Snappr is actually up and running across Europe.

You can see full details on Snappr’s website here