Novachips’ Latest CFexpress Card

credits: Novachips'

Novachips, a South Korean memory manufacturer, has launched a new 400GB CFexpress Type A card for Sony users. The biggest selling point, according to the them, is the price: at $140, the card undercuts many high-end SD cards while offering faster performance and nearly double the capacity. By comparison, SanDisk’s 256GB V90 card sells for about $180, Lexar’s comes in at $175, and ProGrade’s is closer to $200.

While SD cards have long been the standard for photographers and filmmakers thanks to their low cost and reliability, they’ve been struggling to keep pace with the data demands of modern cameras. Sony cameras remain relatively flexible when it comes to storage, but some of their higher-end video modes require CFexpress Type A media. That’s where the new Novachips card could prove especially useful. It delivers sustained write speeds up to 800 MB/s and carries a VPG400 certification, meaning it won’t drop below 400 MB/s even under stress.

Novachips also points out that the card uses custom hardware and firmware designed to keep thermal performance in check during long shoots, along with advanced over-provisioning (a feature more common in enterprise SSDs) to improve endurance and stability over time. The Novachips 400GB CFexpress Type A card is available for $140.