Fujifilm Shares Future Plans

credits: Fujifilm

At the CP+ 2026 show in Yokohama, Fujifilm shared a few insights into where its camera division is heading, including confirmation that the X-Pro series is not going away. In an interview with the French photography publication Phototrend, several Fujifilm representatives, including Jun Watanabe from X-Series product planning, Makoto Oishi from GFX planning, and marketing manager Shugo Kiryu, talked about the company’s current momentum and some of the ideas shaping future products. Financially, the imaging division appears to be doing well, during the first nine months of 2025, revenue grew by about 14 percent, while operating profit rose by nearly 18 percent.

Watanabe confirmed that the X-Pro lineup will continue, although he did not give any timeline for the next model. The last camera in the series, the X-Pro3, was released back in 2019, so a successor has been widely anticipated for some time. He also did not go into detail about how a future X-Pro camera might differ from something like the X-E5. Elsewhere in the lineup, Fujifilm’s compact X half camera is reportedly selling well in Asia, though its reception in Europe has been more modest. Watanabe also suggested that the 1-inch sensor used in that camera might show up in other products in the future, although positioning a camera with that sensor size somewhere between APS-C models and smartphones could be a challenge.

Fujifilm also hinted at a few possible lens and software developments. Alongside compact lenses like the 27mm f/2.8 and the newer 23mm f/2.8, the company is considering additional pancake lenses, possibly including a wider focal length better suited to small camera bodies. On the medium-format side, the GFX 100RF has apparently brought quite a few new users into the GFX system. Fujifilm also suggested that film simulations might eventually expand beyond JPEG files, which has not been possible so far. At the same time, the company says it is taking a cautious approach to AI, emphasising that photography itself should remain the focus while improvements in autofocus, image quality, video performance, and image authentication continue to develop.