Fujifilm Increased X100VI Production

credits: Fujifilm

The X100VI blew up when it launched last year, and even though Fujifilm planned ahead, demand still way overshot expectations. They’ve doubled production compared to the last model and are now making more than 15,000 units a month, but it’s still not enough to clear the backlog.

Part of the holdup? The camera is tricky to make, especially the sharp-edged top plate, so ramping up production isn’t as simple as just making more. In just one year, they’ve already shipped as many as previous models took three or four years to sell.

They get why people are frustrated about long wait times, but they’re asking customers to be patient rather than paying scalpers who are reselling the camera at inflated prices. So for now - hang in there tight.