Fujifilm Hikes Film Prices
Fujifilm just dropped some bad news for analog shooters. Starting this month, film prices are going up across the board, and the company's disposable camera is getting a rebrand and a price hike. The Simple Ace 27-shot disposable camera is being renamed FujiColor 27 Shots, with new paper box packaging replacing the old bag type. It’s also getting a 44% price increase.
Beyond that, color negative film is going up by 21–22%, and reversal film is jumping by 31–52%, depending on the roll. For example, a 36-shot roll of Provia now costs over $32, while Velvia 50 is more than $35 at Japanese retailers. Medium format prices are even steeper.
Fujifilm says the changes are due to rising material and shipping costs, which they can no longer absorb through internal cost-cutting alone. For now all those price hikes are Japan only, however experts say it won’t be long before the rest of the globe will experience them too.
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