Fujifilm Hikes Film Prices

credits: Fujifilm

Fujifilm just dropped some bad news for analog shooters. Starting this month, film prices are going up across the board, and the company's disposable camera is getting a rebrand and a price hike. The Simple Ace 27-shot disposable camera is being renamed FujiColor 27 Shots, with new paper box packaging replacing the old bag type. It’s also getting a 44% price increase.

Beyond that, color negative film is going up by 21–22%, and reversal film is jumping by 31–52%, depending on the roll. For example, a 36-shot roll of Provia now costs over $32, while Velvia 50 is more than $35 at Japanese retailers. Medium format prices are even steeper.

Fujifilm says the changes are due to rising material and shipping costs, which they can no longer absorb through internal cost-cutting alone. For now all those price hikes are Japan only, however experts say it won’t be long before the rest of the globe will experience them too.