Adobe Launches AI Video Model

cc: Adobe

Adobe’s Firefly Video Model is now in public beta, making it the only AI video tool that’s safe for commercial use. It can create short, five-second video clips in 1080p at 24fps, with tools to adjust zoom, camera angles, and even generate content from still images, text, or 3D sketches. A 4K version is coming soon.

Adobe also rolled out new Firefly plans: $9.99/month for 2,000 video/audio credits or $29.99/month for 7,000 credits. Prices go up after March 15. Creative Cloud users get limited access unless they upgrade.

Big brands like Gatorade and Dentsu are already using it, and Adobe says Firefly AI has generated 18 billion assets so far.