A New DJI Alternative For Creatives?

credits: Insta360

Antigravity is the name of a new drone company spun out of Insta360, and while they haven’t released a product yet, they’re already making some pretty bold claims. Their first drone, coming later this year. will be ultra-light (under 249g), shoot 8K in full 360 degrees, and, according to the company, completely change how we think about flying cameras. It’s clearly aimed at photographers, videographers and storytellers more than technical drone pilots, with a focus on ease of use and ‘‘emotional storytelling’’ as antigravity puts it.

From the language in the announcement, it’s obvious that Antigravity is trying to position itself as a creative-focused alternative to DJI. Instead of talking about flight speeds or obstacle sensors, they’re leaning into the idea that most drones today are tools, and they want theirs to be something more intuitive and expressive. They claim their drone will require zero prior experience and will simplify complex controls so anyone can pick it up and start shooting immersive content right away. There’s also talk of “world-firsts” in drone design and safety features to prevent misuse, but we’ll have to wait and see what that really means.

What’s interesting is how much of this sounds like a direct shot at DJI’s dominance, especially with creators and FPV fans. The mention of “immersion” hints at possible VR or headset integration, and the fact that they’re using Insta360 tech means they’re coming in strong on the camera side. The full reveal is expected in August.

You can read full details on Insta360’s blog here