7Artisans Teases New Lens

credits: 7Artisans

7Artisans just gave us a sneak peek at their newest lens — a compact full-frame 40mm f/2.5 with autofocus — at NAB Show 2025 in Las Vegas. Details are still super light, but from the teaser, we know it’s small: just 62mm long and 35mm wide, making it more pancake-like than most.

It’s clearly going head-to-head with Viltrox’s 40mm f/2.5 AF, which has been praised for being lightweight, affordable, and great for everyday use or travel. That one comes in at under $160 and has a super minimalist design. 7Artisans’ version looks a bit different though — it includes a manual aperture ring, an AF/MF switch, and a focus ring, giving it more hands-on control despite the smaller form factor.

There’s no official word yet on which mounts it’ll support, how much it’ll cost, or how the image quality holds up — but judging by the buzz in the Instagram comments, people are hoping it’ll hit all the major mirrorless systems. For now, we’ll have to wait for the full announcement, but it looks like another budget-friendly lens is on the way for street and travel shooters.