credits: Fujifilm According to multiple sources cited by FujiRumors, Fujifilm is actively working on a new GFX model built around a massive 180-megapixel sensor. This is not something that is about to drop any time soon, though, it will have a long development timeline, with 2027 looking like the earliest realistic window for any kind of official announcement. The most interesting story here might just be the sensor itself. The same sources report that Sony is developing a ne

credits: Canon It looks like Canon may be developing a very practical addition to its RF super-telephoto lineup. A newly published patent points to an RF 300mm f/2.8 L IS USM with a built-in 1.4× teleconverter, effectively letting you switch between 300mm f/2.8 and roughly 400mm f/4 without changing lenses. On paper, that is a genuinely useful combination for sports and wildlife photographers who often need a bit more reach but don’t want to juggle extenders or swap glass in

credits: PolarPro PolarPro has announced a new creative filter called the CineFlow, meant to introduce a sense of motion to your photos, directly in-camera. The filter will be available in a wide range of sizes, covering 49mm, 67mm, 77mm, 82mm, 86mm, and 95mm, along with support for PolarPro’s Helix MagLock system. It is a motion-based optical filter that uses a carefully designed internal geometry to create directional streaks and flowing lines across the shot. Unlike ‘simpl