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credits: Viltrox Viltrox has officially rolled out its new AF 56mm f/1.2 Pro lens for APS-C mirrorless cameras, available in Sony E,...

credits: Rollei Rollei Analog has resurfaced on Instagram after nearly four years of silence, teasing “big plans” and “new projects” that...

credits: Venus Optics Fresh leaks have shed more light on Venus Optics’ upcoming Laowa AF FF 200mm f/2 C-Dreamer, a lens that could mark...

photo by: @beansmeanshiorns

credits: Leica Leica looks set to shake things up with their long-running M series. Word from Leicarumors is that the company is about to...

credits: AstrHori AstrHori has added a rather unusual lens to its lineup: a 6mm f/2.8 circular fisheye for full-frame mirrorless cameras....

Photo by: @takumi_0491 (instagram)

credits: Nikon Nikon has released firmware version 2.00 for its Z6 III, marking the first major update since the camera launched last...

credits: Hasselblad Hasselblad has officially introduced a new standard zoom to its XCD lineup: the XCD 35-100mm f/2.8-4 E. On...

credits: Hasselblad Hasselblad has officially unveiled the X2D II 100C, its newest medium format flagship, and it finally delivers some...

credits: ProGrade ProGrade Digital has rolled out a hefty new addition to its PG10 External SSD lineup, a 16TB version that now holds the...

credits: Mitakon Zhong Yi Optics has introduced a new addition to their Mitakon lineup, the 55mm f/2.8 1–5x Macro lens, for photographers...

What Is Refraction Photography? Refraction photography is basically using the way light bends through glass, water, or anything clear to...

credits: Sigma Sigma doesn’t seem to be slowing down anytime soon. After very recently announcing the 200mm f/2 DG OS Sports and the 12mm...

credits: Godox Godox refreshed their mid-range portable strobe with the new AD400Pro II, slotting it between the pocketable AD200Pro II...

credits: TTArtisan TTArtisan has added a new ultra-wide option to its lineup with the 14mm f/2.8 ASPH, a fully manual prime built for...

credits: Nikon Word is spreading that Nikon will release a new version of its Z 24-70mm f/2.8 S lens. The original, released back in...

credits: RIcoh Ricoh has officially announced the long-awaited GR IV compact camera. At first glance, the design looks familiar to the...

Photo by: @losttog Let’s Analyse this Image: Light & Atmosphere What works well: The soft, overcast light works really well here. It...

credits: Hasselblad A leaked press release has given us an early look at Hasselblad’s long rumoured X2D II 100C medium format camera and...

credits: Sigma Sigma has added another fast APS-C prime to its lineup with the new 12mm f/1.4 DC | Contemporary. It’s now the widest...